In the past, businesses have often used more relaxed standards for marketing via email. However, GMail has recently begun to enforce stricter authentication requirements for emails sent to Google users. As a result industry leaders have begun using a more targeted, personalized approach to email communication with prospective customers.
As cyber threats evolve, we face growing email security challenges. Hackers and cyber criminals relentlessly continue to attack businesses as users continue to fall for email scams. That’s why we must continue to be aware of the best practices for securing our email.
For hackers, it’s a numbers game. Three billion phishing emails are sent every day, but all they need is for one of them to find a willing victim and do damage to your network.
If you leave email security up to users, you’re in a world of trouble.
